Author Resources

Guide to publishing

Book Marketing

So you've got a finished book, cover and all. But how do you spread the word and get it into the hands of your readers? That's where our marketing resources come in! Whether it’s maintaining your social media presence or arranging your first book signing, we can point you in the right direction.

Direct Sales

Speaking directly to your audience is a great way to sell books. Check out these helpful articles on direct marketing.


The Marketing Plan

Before you start any marketing, it's important to have a cohesive plan. Use these tips to develop a book marketing plan that meets your budget and goals.


Public Relations

Understand what good PR can do for you and your book. If you decide to include a publicity element in your marketing campaign, read these helpful articles.


Event Marketing

Trade shows, book signings, and other author events are a fun way to promote your book. Enjoy these helpful articles as you plan the event element of your marketing campaign.


Web Marketing

Understanding how the Web can work for you makes a world of difference when marketing your book. Learn how you can make the most of the Internet by reading these helpful articles.


What Works

Every book requires a thoughtful marketing plan. Unsure how to start promoting your title? Find out what book-marketing tactics have worked for authors like you.