Author Resources

Guide to publishing

Event Marketing

Trade shows, book signings, and other author events are a fun way to promote your book. Enjoy these helpful articles as you plan the event element of your marketing campaign.

Choosing the Right Events

With the myriad of writing and book events throughout the country, it is crucial to choose the right event for your market.

Planning, Promoting, and Conducting a Worthwhile Book Signing

As your book’s publicist, your first goal is to make sure that people know about your book and are encouraged to buy it. Book signings are an excellent way to accomplish both goals.

Large-scale Marketing with Large-scale Events

Many enjoy meeting their readers face-to-face, discussing their book, and maybe even signing a copy, allowing readers to have a one-of-a-kind treasure. Large events such as trade shows and workshops can make this possible.