Marcus M. Mottley, Ph.D.
This book will help you to examine your life through the use of questions so that you can achieve the levels of personal power and success you desire.
The proper use of the right questions can propel us to become aware of how we fit into the scheme of things, how we think and feel about our values, spirituality and personal behaviors, where we are on our personal vision and mission, what we are not doing that we could be, and how to actualize our inner desires. Questions force us to confront and face ourselves. We learn How to Ask, What to Seek, and Where and When to Knock.
The questions in this book will position you to move forward and take decisive and relentless actions towards your goals. The author presents strategies and techniques that will help you to illuminate your life and think freely. You will be empowered to act passionately, positively, purposefully and persistently.
Dr. Marcus Mottley is President of Life Management International, a training and consulting firm. He has over thirty years of experience in education, training and coaching. He is a clinical psychologist and maintains a private practice in psychotherapy, Neuro-Linguistic Programming (NLP) and Hypnotherapy.
Dr. Mottley has also worked in the fields of education, labor relations, public administration, human resource development, airline and travel management, and drugs and violence prevention. He has developed and presented seminars nationally and internationally and has engaged in years of training in martial arts, various forms of meditation, and has studied various African and Asian paths to spiritual and personal development.
He can be contacted through his website at: www.SpeakTrain.com.
Chapter 32
Marketing Yourself and Your Business Enterprise
Are you in the business of marketing? If you answered no, you are wrong. Everyone is in the business of marketing or selling. Employees must market or sell themselves as valuable resources to their company, supervisors, and co-workers. This is becoming more and more important in today’s employment market where workers must daily demonstrate that they are valuable human assets that contribute to their company’s bottom line or to the achievement of their organization’s vision and mission.
Most people recognize the importance of marketing themselves when they are applying for a job. They prepare an impressive resume that touts their knowledge, skills, and history of accomplishments. They dress professionally for an interview for which they have planned and rehearsed. They do everything to make the best impression possible in order to get the job. They are ‘selling’ their skills, knowledge and expertise. They are selling a package, product or service – just like large and small businesses around the world.
The growth of small business enterprises and entrepreneurs over the last decade has provided the fuel which is driving global economic growth. Every employee or entrepreneur, whether they provide a service or market a product, can benefit from enhancing their marketing campaigns to customers, clients or colleagues.
I have developed a set of 37 questions to help you increase your levels of success whether you are an accountant, psychologist, clerk, supervisor, administrator, small business owner, community activist, politician, athlete, taxi-driver, clerical assistant, preacher, construction worker or elementary school teacher.
As part of the process of Ask, Seek, Knock (Ask, Answer, Act), this activity can help you to re-evaluate and reposition your efforts to have better success at the things you are already doing. It can help you in redesigning your promotional efforts in your personal and/or professional life. To accomplish these, you need to answer these questions thoroughly. Take your time, think deeply and write down the answers.
- What services or products are you offering your clients and customers?
- State and name precisely what business or profession you are involved in. For example you may be a certified accountant who teaches accounting to small business professionals.
- Are you in the accounting or training fields? This definition will make a critical difference in how you present your credentials and how you promote your self and your business.
- What about your company, business or enterprise gives you the most satisfaction, happiness and sense of accomplishment?
- What about your occupation or career makes you feel good?
- What can you do to get even more satisfaction or enjoyment?
- How can you use this knowledge to motivate, inspire and empower yourself when you need to lift your confidence or erase self-doubt?
- What gives you the least satisfaction or happiness?
- It is important that you acknowledge those things about yourself, your job or your activities that you dislike. Through this knowledge you can begin to develop ways to do less of those things or actively begin trying to like them. Failure to examine and give some attention to this could lead to you avoiding important and critical activities.
- What challenges you the most about what you do?
- Personal or professional challenges, (even some things you may dislike about your work), can point to areas where you need to boost knowledge or skills. For example, a new high school principal is a master teacher who rose through the ranks because of his knowledge of teaching methods and his skill as a classroom teacher. However, he is having difficulty with his administrative duties, particularly in managing his teachers. His new role calls for him to expand his knowledge and skills in management, school administration and leadership.
- What aspects of your enterprise cause you to worry or be fearful?
- Many of us have a tendency to avoid things we dislike or are fearful about. Yet if we continue to ignore these, our business, profession or personal life will deteriorate. We must acknowledge and face our worries, doubts and fears, develop strategies and plans to deal with them and then, act on our plans.
- In a nutshell, how would you define your capabilities?
- What do think you are good at? This is a short concise list (emphasis on short or ‘in a nutshell’) of what you can do well. For example, a motivational speaker might say, "I motivate and inspire people to take action, perform well on their jobs and to focus on getting winning results." A choirmaster once told me, "I train each voice to become a great singer. Then I teach thirty or more great singers to sing as one voice!"
