Shaun Cain
The West Indies’ inaugural staging of the World Cup Cricket Tournament in 2007 is set to attract thousands of visitors from around the world, who will be looking to have a wonderful time watching the cricket and enjoying the warm West Indian hospitality.
But while they do so, you should seize the opportunity to improve your own financial future from this magnificent event.
Do you realise that there are some simple but magical ways that you can meaningfully cash in on this massive event? But, just how and where do you start? Find out in this life-changing and inspirational book titled: ‘Setting the Field for Your Financial Victory’.
It seeks to encourage everyone to capitalise on the great many financial benefits that will come to the Caribbean during the Cricket World Cup and beyond. In addition, the book also aims to demonstrate how this can be done by also fostering a positive mind-set (positive beliefs and expectations) within you.
‘Setting the Field for Your Financial Victory’, which is now available throughout the Caribbean, North America and Europe, also provides insightful and entertaining interviews with some of the most outstanding cricket personalities from the Region. Those featured include: Caribbean cricket commentator, Fazeer Mohammed and present all-rounder, Dwayne Bravo – both of Trinidad and Tobago; and past players: Antiguans Richie Richardson and Curtly Ambrose.
‘Setting the Field for Your Financial Victory’ also challenges everyone, especially visitors to the West Indies, to brush up on their knowledge of the Caribbean and its Cricket with a series of objective type questions. These questions are designed to bring you, the reader, lots of fun as you interface with this crucible of business ideas, self-help and entertainment.
It also makes for excellent reading for those who are just looking to learn more about business in general.
Shaun Cain has worked in the electronic media (Radio Jamaica Limited, RJR, and the now defunct Jamaica Broadcasting Corporation - JBC) in Jamaica as a news and sports reporter and presenter for a number of years.
He joined the JBC radio news staff in 1994 producing and presenting news bulletins and other programmes on air. He also worked in the station’s sports department.
In 1997 when Radio Jamaica acquired the JBC’s assets from the government, he went to work for RJR where he presented Sport news and the popular road traffic update programme, the Roving Report, during the station’s morning flagship radio show, ‘Good Morning Jamaica’ with Alan Magnus and Dorraine Samuels.
During his time in the media, he covered many important events, including the Reggae Boys’ (Jamaica’s national football team) return from their inaugural World Cup appearance in France in 1998. Shaun also reported on many cricket tournaments, where he developed a keen interest in the business side of the sport (cricket).
He lives in the United Kingdom where he lectures in Business in the Post-16 (Further) education sector. Prior to his lecturing appointment, he worked in the commercial banking sector as an Account Manager. In addition to this, he does marketing and business consultancy work as well as Business Coaching and Motivational Speaking.
Shaun holds a Postgraduate Certificate in Post-Compulsory Education and Training (PGCE) as a lecturer from the University of Greenwich, the Chartered Institute of Marketing’s (CIM's) internationally recognised Postgraduate Diploma in Marketing and a Master of Arts Degree (MA), also in Marketing, from the University of Lincoln.
CHAPTER ONE – “Cricket and the West Indies” looks briefly at the relationship that the people of the Caribbean have with this wonderful game, and the achievement of winning the bid to stage the event in 2007.
Although Jamaica and the rest of the region (West Indies) have such intimate relationship with Cricket, organisers of the World Cup over the years have always overlooked the Caribbean when the issue of where to host this prestigious event was raised. I will not put it down to a lack of objectivity on the part of the sport’s world governing body, the International Cricket Council (ICC).
One of the main reasons why the West Indies has never hosted a cricket tournament of such magnitude is the paucity of appropriate facilities available there. The thinking is simple, if the amenities are not present, alternatives will have to be considered.
CHAPTER TWO - "Developing a Positive Mental Attitude towards Life and Business".
‘Man is not a creature of circumstances; circumstances are creatures of men.’ – Benjamin Disraeli.
Consequently, in forging the way forward, you should be mindful of the fact that the biggest danger in the whole circumstance is that, if you do not break the cycle of poverty and deprivation around you, your children will follow; reinforce these rules and eventually make them key maxims to guide their own lives. They will become even more creative than you have been at embracing their circumstances, as they appear to be. But this will only ensure that poverty stays with our society for a mighty long time.
You are intelligent, strong and free in spirit and thinking. Do not allow traditional thinking and behaviour to deprive you of the abundance of happiness, wealth and peace of mind that is out there for you to claim and enjoy. Look at the brighter side; think about what your life would be like if you were to wake up tomorrow morning and find yourself with all the money you always wanted.
CHAPTER THREE - "Business Basics".
If you are to become adept at the art of doing business successfully you must be prepared by committing yourself to understanding some significant business concepts and conventions now in use.
CHAPTER FOUR - "Business Ideas Galore".
Did you know that every one of the world’s Fortune 500 companies started out as little ideas, which grew into multibillion-dollar corporations?
The same can be true for your little World Cup Cricket commercial ideas if you give them a chance to make it to the market place, by creating the right conditions around them, thus allowing them to become your first step towards financial freedom.
No idea should be left to rot in your ‘little book of business ideas’, on your computer or in your head. I have come up with a few, which I know are brilliant and can be implemented in the period of the World Cup Cricket Tournament in 2007 in the West Indies.
I have seen some of these simple business ideas in action during my travels across a few geographical frontiers. Some of them have been observed in action even right there in the Caribbean. Others have been conceived of by just pushing my imagination and creativity a little beyond their mundane boundaries (realms).
In the meantime, do not forget that: ‘man’s mind stretched to a new idea never goes back to its original dimensions.’ – Oliver Wendell Holmes.
