Scott W. Gonnello
Scott W. Gonnello has created powerful business evolution exercises that are designed to help individuals navigate the treacherous waters of the business world. Business evolution is the gradual process of change and development in order to gain a greater market share. These exercises are important because a business that does not evolve will become extinct.
Climbing the Food Chain provides an enjoyable and unique process that can help any business evolve with speed and efficiency. Once the business evolution exercises are completed, they can be managed online in a secure Business Dive Log. This powerful software is free with the purchase of this book and will help sustain a company’s evolution process.
To experience the power of the ocean’s depths, dive in and start Climbing the Food Chain today.
www.ClimbingTheFoodChain.com
After being kicked out of college for being “below the academic standards”, Scott W. Gonnello feared his hopes and dreams of becoming a business owner were almost over. Fortunately, Scott’s lack of business knowledge and experience was overshadowed by his desire and commitment to succeed. His search for this knowledge led him to the ocean where he discovered valuable evolution lessons from sea creatures. These creatures evolved in a unique way that ensured their survival within the food chain.
As an avid scuba diver and fish enthusiast, Scott observed a correlation between the ocean world and the business world. He established a company by combining these lessons with his knowledge of scuba diving. Scott experienced the power of these lessons as soon as he started utilizing them. His small company started Climbing the Food Chain and quickly evolved into a national business.
Section One - The Journey Ahead
When it comes to survival, the business world is a much like the ocean. For many creatures, the ocean can be a dark and unforgiving environment. The business world can be just as dark and unforgiving if you find yourself swimming at the bottom of the food chain. How sea creatures navigate through dangerous waters is directly tied to their survival. Climbing the Food Chain is a book that addresses how your business can evolve to not only survive, but thrive. As your business evolves, remember: it’s always better to be at the top of the food chain.
Most scuba divers keep a dive log. They record everything about the dives, conditions, what they saw, etc. It becomes a helpful reference tool with a wealth of information for planning future dives. Think of this book as your “Business Dive Log" and use it as a reference for the direction and growth of your business. In it, you will create, update, and refine your strategic vision, mission, and goals. Completing these exercises is like building a vessel that will help you navigate and keep your business afloat through the treacherous waters ahead. Taking control of your business’s evolution is extremely important and yet most companies fail to do it. They wake up one day to find themselves way off course. . . . . . .
Chapter Six - The Jellyfish
The jellyfish is a creature that is at or near the bottom of the food chain. However, just because it’s at the bottom does not mean that it’s not highly evolved. There are over 200 species of jellyfish and they have all adapted to their surroundings in order to survive. Some are smaller than a child’s fingernail while the largest one, the Arctic Jellyfish, can grow up to twelve feet in diameter with tentacles that stretch to over 100 feet.
Virtually all jellyfish have the ability to sting, even when dead. The composition of a jellyfish is 94% water with only 6% of actual substance. The 6% that they possess is very powerful - so powerful that it can kill you. That 6% is responsible for their survival within the food chain.
Some jellyfish move through the ocean by taking in water and squirting it out quickly. Other jellyfish rely on the little hair-like fingers that line the bottom of their bodies to wave in the water and provide a weak form of propulsion. But for the most part, jellyfish move throughout the ocean by drifting along with the currents. However, not all currents are equal. Even the giant Arctic Jellyfish can wind up in the wrong current. In fact, in 1865 an Arctic Jellyfish washed ashore on a Massachusetts beach. It was 7.5 feet in diameter with tentacles 120 feet long. As large as it was, it died because it ended up in the wrong current.
Jellyfish are basic creatures with few evolutionary features. Because of that, they will always be near the bottom of the food chain. However, there are some valuable lessons that you can ap
