How Does AuthorHouse Promote My Book?


AuthorHouse offers a wide range of promotional services to our authors, including direct marketing pieces, public relations, print advertising, bookstore availability, and Internet and Web marketing services.


Direct Marketing Pieces

Word-of-mouth marketing is a compelling tool for generating sales. Whether it's passing out business cards to acquaintances or sending postcards to old friends, our Marketing Kit is the perfect addition to any marketing campaign. You’ll receive 100 copies of each component, postcards, bookmarks, and business cards, to help get the word out about your book. Volume orders of up to 5,000 printed promotional pieces are also available.


Public Relations

A professionalpress releaseis your key to coverage in newspapers and broadcast media. AuthorHouse can assign a professional copywriter to gather information about your book and prepare a press release designed to help you create media interest in your book. We will then send the release to 100 or 200 media outlets, based on your target market audience. You’ll receive a copy of the press release so you can continue to promote the title to even more media outlets.


We also offer aPublicistservice to help you get the word out about your book. From drafting and distributing press releases and following up with media contacts to securing an objective 3rd-party book review, your AuthorHousePublicist will work with you to promote and generate media interest in your book. Because persistent follow-up is vital to obtaining media coverage for your self-published book, your publicist will personally follow up with fifty media outlets in your target market.


Print Advertising

Advertising can be another effective tool to increase sales of your book. AuthorHouse can help you advertise in the GuardianSaturday Review section,The Bookseller Magazine, Writers Forum Magazine,New York Times Book Review section or in ForeWord Magazine. We purchase print advertising at a discount and pass the savings on to you as part of our self-publishing services!


Bookstore Availability

Many authors who self-publish want to do book signings as a way to generate interest in their book and promote sales. When you choose our Book Signing Kit, AuthorHouse will supply you with everything you need to have a successful signing, including posters, fliers, and custom invitations.


Internet and Web Marketing

With millions of people using the Internet, a presence on the Web is an essential component of your marketing campaign. AuthorHouse offers domain name registration and an Author Web Marketing service for authors who want a Web site to promote their book. You can also include your book in the Amazon and Google search programs, so that your book is searchable by keyword for millions of search engine users.


If you would like to learn more about how to publish and promote a book with AuthorHouse, or would like to learn more about self-publishing, complete this form to receive your complimentary Publishing Guide. This in-depth guide explains our process and invites you to take your self-publishing journey with us. You may also call freephone 0800 1974150 to speak with one of our Publishing Consultants.