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Newsmaker Publicity Campaign


Let an expert handle your book publicity campaign. With AuthorHouse, you are assigned a personal publicist who assembles your book marketing strategy and then works to gain media attention for your book. Getting your book noticed by the media is an essential part of many successful book marketing plans, and the Newsmaker Publicity Campaign makes an ideal starting point to promote your title from multiple fronts.

What You Get:

The Newsmaker Publicity Campaign will help you launch your book by providing the following services:

  • Dedicated Publicist: You will be assigned a publicist who will work on your behalf throughout the six-week campaign. Your publicist will work to secure publicity opportunities that might include newspapers, magazines, trade publications or even radio and television broadcasts. By communicating with editors, producers, reporters, programme directors or even bloggers, your publicist will attempt to interest them in you and your book so those people can then interest their audience.
  • Author Education: We will collaborate and then provide an overview on your campaign, explaining what you should expect and why we’re focusing on specific news topics to increase awareness of your book. Our publicists work collaboratively with you, not just on your behalf.
  • Professionally Written Press Release: Your publicist will craft a press release—that you approve—optimised for the Web and distributed to at least 1,000 media outlets carefully chosen based on location, book title, genre and more. Press release recipients could include magazines, newspapers, online publications, and radio and TV programmes.
  • Measure Results: Your publicist will report on their progress each week of your campaign, giving you insight to your campaign’s progress every step of the way. In addition, at the conclusion of your six-week campaign you will receive a final report summarising the entire campaign.

Put your book in the trusted hands of a professional who is trained to garner interest from the media. Getting attention from traditional media outlets can be an excellent way to gain a lot of attention with a big impact.

What You Need to Know 

Gaining media attention is an essential part of any successful book marketing plan, and the Newsmaker Publicity Campaign is a great way to start promoting your title. To learn more or to order this service, contact your marketing consultant at 0800 1974150.


Disclaimer: Prices are subject to change without prior notice. Some restrictions may apply.