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Reader's Digest Marketing

Radio UK - Basic

£1,899.00

So you think that radio is yesterday’s marketing tool? With mp3 players, YouTube, and podcasts, is radio just that tree falling in the forest . . . the one no one hears?

Think again. According to UK-based Radio Joint Audience Research Limited’s (RAJAR) quarterly report for the first quarter of 2016, 89% of the population tune in to radio every week, with each listener consuming an average of 21 hours—almost a full day’s worth! Whether at work or home, via cell phone or satellite broadcast in your car—radio is available everywhere. Plus, the huge variety of broadcasts allows for the targeting of specific audiences with specific interests.

Now AuthorHouse can help you harness the power of the airwaves and introduce your self-published book to radio listeners (and potential book buyers) through Radio UK - Basic. Your 30-second commercial will be broadcast on a station of your choice (from a provided list) for a week. In addition, you’ll be featured in BookMad, Author Solutions’ magazine highlighting new self-published books and authors.

Want to know more how a 30-second radio ad can help you pique the interest of potential readers? View this infographic >

With Radio UK - Basic, you get:

  • Script creation and production of a 30-second radio commercial, recorded using a professional voiceover and stock background music
  • Commercial is aired 35 times, spread over the course of one week, on a radio station of the author’s choice (from a provided list)
  • BookMad feature

If you want to broaden your campaign, we offer options to extend airing for an additional one (1) week or have additional airings on a different station. Contact your Marketing Consultant to find out more about these options:

Radio UK - Additional Week (£1,799)

  • An additional week of airing the commercial 35 times on the same radio station that was purchased with the Radio UK- Basic
  • Radio UK - Additional Station (£1,799)

  • Commercial is aired 35 times over the course of one week on an additional station of the author’s choice (from a provided list)
  • Revisions:

    After the commercial is produced, you may still request the following revisions free of charge:

    • Changes to audio levels
    • Changes to production music

    Any revisions that involve voice recording will cost £149.

    Source: RAJAR, “Q1 Summary of Radio Listening

    £1,899.00


    Disclaimer: Prices are subject to change without prior notice. Some restrictions may apply.