Author Resources

Guide to publishing

What Works

Every book requires a thoughtful marketing plan. Unsure how to start promoting your title? Find out what book-marketing tactics have worked for authors like you.

Film Adaptation

"One day, I was sitting in my office and I realized I have accomplished so much that I wanted the next level of success. I decided to pick up the phone and started calling producers, and the rest is history," says John Borgstedt, whose book I Love you Mom was recently brought to life as a movie.


Author John Lyman says the most successful thing that he has done to market and sell his book God's Lions is making the book available for downloadon Amazon's Kindle eReader. Learn how an affordable eBook option fits into your overall marketing plan.

iPad Apps

Keep up with cutting-edge trends. AuthorHouse Senior Marketing Consultant Dan Heise tells how an iPad application can be a powerful marketing tool for your book.

Online Video

Video is quickly becoming the hot way for authors to market their books. Online videos give authors a new way to connect with potential readers and share their story with an audience eager to view new and exciting content.

Book Signings

How can your book make an impact amid the volume of new books released each year? Book signigns not only allow you to get copies of your book into readers' hands, but also to connect face-to-face with your target audience.

Winning Awards

Winning a literary contest can be valuable for your book marketing campaign because it adds credibility and notability to your cause. Luckily, becoming an award-winning writer has never been easier for self-published authors.

Book Marketing Ideas: How To Promote Your Book in 60 Seconds or Less

In today’s fast-paced world, you only have a limited time to capture your audience’s interest. How then can you get their attention and tell them about your work? The key is to send short, compelling messages using the right promotional tools—like our radio and television services—and make your readers’ time count.

A 2018 Itinerary for Your Book: 5 Literary Events for Book Promotions

Interested in joining a book festival or conference this year? Here are some literary events you shouldn’t miss.

5 Print Publications Perfect for Your Book Promotions

Print is not dead. In fact, print publications are often considered great promotional avenues for marketers everywhere. In this article, we list down some respected publications that could be great advertising platforms for your book.

Your Blog Tour To-Do List: Setting up a Blog Marketing Campaign

How do you reach out to readers on the web? Tap into websites that already have an established and loyal following—like blogs. Find out how you can set up a marketing campaign around these sites and what you need to prepare.

Find Your Space: 7 Things to Consider Before Choosing a Magazine For Your Campaign

Planning to get ad space for your book in a magazine? There are lot of factors to consider before you decide on a publication. Ask yourself these questions and find out how to find the right magazine for you and your book.

Build Your Online Presence in 7 Days

Got a little extra time on your hands? Make your downtime a productive one by completing these 7 marketing tasks, one day at a time. Tap potential readers online and build your online presence in one week.

Building a Fan Base: How To Find Your Ideal Readers

With over 7 billion people in the planet, finding the right readers might seem like an impossible feat. But there are still ways to identify and pinpoint your target audience. Get started with these tips.

4 Ways You Can Benefit from a Book Review

Reviews are more than just stars and praises; they can also serve as a valuable addition to your marketing campaign. Read this article and find out how you can strategically integrate your book reviews with your promotional efforts.