Technology Development and Marketing

About the Book

Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.

About the Author

Junmo Kim is a Professor at Konkuk University in Seoul, Korea, where he teaches and researches in the filed of technology policy. Before coming to the university, he has served as associate researcher at the Science and Technology Policy Institute and the Korea Institute of Public Administration